The business case for performance testing to show students the "Why."
The “Speed” Economy: Why 1 Extra Second of Load Time Costs Millions In today’s digital world, speed is money. Businesses compete not only on products and services but also on how fast their websites load. Even a tiny delay can cause huge financial losses, creating what experts call the “Speed Economy.” Research shows that a 1-second delay in page load time can reduce conversions by about 7%, while page views may drop by 11% and customer satisfaction by 16%. Similarly, 53% of mobile users abandon a website if it takes more than 3 seconds to load, meaning companies lose potential customers before they even see the product. Large companies have already proven how critical speed is. For example, Amazon reported that every 100 milliseconds of delay can cost about 1% of its sales, which can equal millions of dollars annually. Studies also show that websites loading in 1 second can achieve conversion rates close to 40%, but this drops significantly as load time increases. Why Students S...